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It was only a matter of time. Up until now, a developer could update their app and receive a day or more of exposure on the ‘Sort by Release Date’ page in each category and sub-category. Due to a change in policy at Apple, updates are no longer considered ‘releases’ and only the initial release date will be used in the future.

The previous system encouraged updates of applications by providing an exposure bump to developers who updated their applications. However, with 100,000 apps, this also created a backlog in the app review department.

This change is expected to encourage developers to polish their applications more before their initial release because they will only get ‘one shot’ at exposure.


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